Deb Serrano
About Deb Serrano
Born in Brazil and living in the United States for nearly 15 years, Deb has built her career around leadership, operations, sales, and creating structured, high-performance environments. Her journey in Jiu Jitsu began in 2016, not as a competitor, but as a practitioner and someone deeply involved in the daily operations and growth of martial arts academies.
Now a brown belt, Deb has spent the past eight years working in the management of Jiu Jitsu schools, overseeing operations and helping shape the culture that exists beyond the mats.
Jiu Jitsu has always been more than a personal practice for her. It has become a professional path built on discipline, responsibility, and consistency.
In this new chapter, Deb works alongside her husband, Jhonny Loureiro, as part of the leadership and management team of the academy. Her focus is on building a space that is safe for all ages, structured, and transparent in everything they do. She is passionate about creating an environment where families feel comfortable, students feel supported, and expectations are clear.
Deb and Jhonny are also committed to building a strong sense of community, creating a place where people are not simply training together, but growing together.
Respect, accountability, and shared values are at the center of the culture they are building.
Deb believes that a great academy is defined by more than the quality of its technique. It is defined by the quality of the environment it creates and its ability to give people the opportunity to learn, grow, and thrive.
Frequently asked questions
Everything you need to know about Alliance Jiu Jitsu Carmel Mountain business and programs.
Will there be any unexpected charges or long-term commitments?
Absolutely no hidden charges! Our pricing is clear, and there's no need to sign any long-term agreements.
How do you accommodate children with special needs?
We’re proud to offer an inclusive environment and are happy to accommodate a wide range of student needs. Feel free to contact us so we can find the best way to support your child.
What’s the recommended attire for my child during class?
We suggest wearing comfortable athletic clothing. For martial arts, a uniform is required and can be purchased directly from us.
Am I allowed to observe my child’s classes?
Absolutely! Parents are welcome to watch classes. We want you to stay connected to your child’s martial arts progress.
What age groups do you accept for your programs?
We offer classes for children, teens, and adults, starting as young as 3.5 years old.
How do you ensure the safety of the students?
Student safety is one of our top priorities. All instructors have undergone background checks and are CPR certified. Our coaching team is committed to maintaining a safe, respectful, and positive training environment for every student.
Can you tell me about your free trial program?
New students can enjoy one complimentary trial class to experience our training, meet our coaches, and see if our classes are the right fit for them. There’s no commitment, so you can try it out and decide if Alliance is the right fit for you.
Experience the Alliance Jiu Jitsu difference
Join a welcoming academy where kids, teens, and adults learn, grow, and thrive—starting with a FREE trial.